Analytics & Reporting

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Here you'll find the full range of reporting tools and dashboards available for tracking your program's performance, covering the wide variety of data generated across the Punchh Platform in one place. These articles explain how to access, interpret, and export your platform data insights.

🖥️ Dashboards

Interactive visual interface showing real-time or aggregated metrics.

• Campaign Performance Page
• Dashboard (Landing Page)
• Lapsed Guests Trend
• Receipt Tags

📈 Data Reports

Structured summary of data, often static or periodically updated.

• Coupon Report
• Employee Loyalty Metrics
• Fraud Metrics
• Games Report
• Gifting Metrics
• Liability Report
• Location Channels
• Location Scoreboard
• Location Summary Report
• Month on Month Report
• Payments Report
• POS Stats
• Redemption Report
• Redeemable Performance Report
• Spend Lift Report
• User Acquisition by Location Report
• Week on Week Report

🔍 Data Analytics

In-depth analysis or interpretation of data trends and patterns.

• Campaign Summary Report
• Customer Analytics Report
• Device Analytics Report
• Email Analytics
• Fraud Analytics Report
• Smart Pass Analytics
• Membership Analytics
• Transaction Analytics Report

💾 Data Exports

Raw or formatted data made available for external use or integration.

• Data Export
• Data Pipeline - Overview

📚 Reference Guides

• Database Schema and Data Field Change Announcements
• Report Time Zones
• Understanding Punchh Data: Redemption Workflows
• Data Pipeline - Data Dictionary
• Data Pipeline - FAQs