Membership Analytics
Memberships were previously called "Subscriptions"
Added Module Incorporating Memberships into your loyalty program requires an app update. Please contact your account representative for guidance on the features of the Memberships module and how to get started with adding this to your loyalty program.
The Memberships module includes Memberships Analytics to provide your business with key insights and data on your Membership service. The Membership Analytics Dashboard can be found by navigating to Wallet and Passes > Memberships Analytics.
The dashboard contains the following metrics:
| Metric | Description |
|---|---|
| Gross Membership Revenue | Total revenue received by the brand when users enroll in Membership plan(s) and pay an upfront fee |
| Net Membership Revenue | Total revenue received by the brand when users enroll in Membership plan(s) and pay an upfront fee , sans the discounts availed using the Membership plan Net Membership Revenue = Gross Membership Revenue - Discounts Availed |
| Discount Availed | Total amount of discount benefits users receive because of their enrollment in Membership plans, |
| First Threshold Memberships | Total number of Memberships that were created/renewed that fully used the discounts credited against the Membership as part of the first threshold. |
| Gross Revenue from receipts with Membership Items | Gross Revenue generated from the receipts which has a menu item that is discounted by the Membership plan a user is enrolled in. It includes all the discounts applied on the receipt |
| (Total) Memberships | The total number of Memberships that were either newly bought or renewed for your brand in its lifetime. Note that one user can have more than one Membership attached to the attributed |
| (Total) Unique Subscribers | The total number of unique users associated with Memberships that were either newly bought or renewed for your brand in its lifetime |
| Avg. Gross Revenue per Subscriber | Total Gross Membership Revenue divided by (/) Total Unique Subscribers for the selected duration |
| Avg. Gross Revenue per Membership | Gross Membership Revenue divided by (/) Total Memberships for the selected duration |
| Avg. Net Revenue per Subscriber | Net Membership Revenue divided by (/) Total Unique Subscribers for the selected duration |
| Avg. Net Revenue per Membership | Net Membership Revenue divided by (/) Total Memberships for the selected duration |
| Net Churn Rate | (Total Memberships that were up for expiry in the selected duration that were not renewed)/(Total Memberships that were up for expiry in the selected duration) |
| Active Unique Subscribers | Number of Memberships that were either newly bought or renewed for your brand in the selected duration. Note that one user can have more than one Membership attached to attributed |
| Active Memberships | The total number of unique users associated with Memberships that were either newly bought or renewed for your brand in the selected duration |
| New Memberships | Total of Memberships that were newly purchased in the selected duration |
| Renewed Memberships | Total of Memberships that were renewed in the selected duration |
| Membership Cancellations | Total number of Memberships that were canceled in the selected duration |
| Zero Utilization Memberships | Total number of Memberships that were created/renewed that never used the discounts credited to the Membership |
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