PAR Games: Overview
Overview
PAR Games is a no-code gamification engine designed to help you supercharge your loyalty program with engaging, branded game experiences. PAR Games transforms everyday loyalty interactions into fun, behavior-triggered games that boost visits, repeat engagement, and collect valuable zero-party data, all without requiring heavy development work.
Key Benefits
- Revenue-driven engagement: Activate guests and drive visits without constant discounting. Control win probabilities to protect margins.
- Behavior-triggered delivery: Launch games at key moments like post-check-in, after redemption, or during inactivity.
- Play anywhere, instantly: Guests can access games via SMS, email, push notifications, or QR codes, with no app required.
- 200+ customizable templates: Match your brand’s look, tone, and seasonal themes with ease.
- Fast, dev-free setup: Launch campaigns in days, not weeks, with no engineering lift.
- Instant reward fulfillment: Integrated with Punchh Support Gifting API for seamless prize delivery.
- Secure access: One-click entry with JWT-secured guest verification and SSO integration.
- Robust analytics: Track performance via the Punchh platform and PAR Games analytics.
- Emotional loyalty: Create fun, shareable experiences that build lasting brand affinity.
Prerequisites
PAR Games is available for an additional cost. Please contact your Punchh representative for details.
Features
PAR Games offers 200+ interactive game variations, suitable for both short-term promos and long-term engagement.
The game types are broken down into the following categories:
- Chance: Scratch Off, Slot Machines, Spinner, Quick Play, Object
- Skill: Pick-poll, Quiz, Puzzle Match, Content, Player, Video, Skill IQ, Throw, Strike, Pop-Grab
- Collect & Win: Form, Quiz, Poll + Game
- Punch Card
Popular Game Types
| Game Type | Description | Examples |
|---|---|---|
| Scratch Cards | Digital scratch-to-reveal experience | Email campaigns, in-store QR activations |
| Spin-the-Wheel | Classic wheel for randomized rewards | Flash discounts, post-purchase engagement |
| Trivia / Quizzes | Answer correctly to win a prize | Product education, new launches |
| Collect & Win | Collect items or tokens across multiple plays | Repeat visit incentive, daily login rewards |
| Match It / Memory | Match pairs under time pressure | Tier unlock celebrations, seasonal games |
| Video Rewards | Watch a branded video to unlock a game or prize | Cross-promotion, product education |
| Tap-to-Play / Runner | Fast, casual games (e.g., tap to dodge, collect) | Limited-time campaigns, app-exclusive plays |
| Word Puzzles | Wordle-style games | Holiday or brand-specific themed campaigns |
For a deep dive into these game types and more, visit PAR Games: Game Typeslink coming soon!
Reporting
Within the PAR Games dashboard, you are able to view:
- Total plays generated
- Registration forms submitted
- Total plays completed
- Who played
- Who won and lost
- Which winners received a redeemable ID
- Success or failure status of the reward credit to winners
Within the Punchh platform, you are able to measure the performance of the game campaign in terms of rewards distributed versus redeemed.
Navigate to the Redemption Report in the Punchh platform. Select the redeemable_id that was configured for the game. From here, you’ll be able to view key metrics such as:
- Total rewards distributed
- Redemption rate
- Total rewards redeemed
This provides a clear view of how the campaign performed and the overall engagement from members.
Resources
- Dashboard Overview
- How to Set Up a Game
- Campaign Distribution
- Objectives, Use Cases, and Flows
- Game Types link coming soon!