PAR Games: Objectives, Use Cases, and Flows

PAR Games is extremely modular and flexible. The following article is designed to help guide you through ways to use PAR Games to deliver on key objectives and use cases.

Marketing/Loyalty Use Cases

The following table includes some of the top marketing and loyalty use cases that can be influenced by PAR Games.

Loyalty/Punchh-Specific Use Cases

General Marketing Use Cases

Surprise and Delight Reward Loyalty/Earn Encourage Referrals Customer Re-Activation (via Recall Campaign) Acquire New Customers/Members Enhance Customer Engagement Upsell and Cross-Sell Drive Website Traffic Drive Return Website Traffic Drive App Downloads Drive App Repeat Usage Drive In-Store Traffic Reduce Churn Rate Customer Segmentation Customer Retention Loyalty Metric Improvement Increase/Raise Awareness Differentiation from Competitors Create Buzz

Customer Behavior Modification Data Collection and Insights Social Media Growth/Advocacy Event and Experience Creation Educate Customers Create Urgency Community Building Increase in Customer Lifetime Value Improve Profitability Increase Purchase/Sales Increase Average Order Value Reduce Customer Acquisition Costs Customer Satisfaction Improvement Customer Feedback/Reviews Partnership and Collaboration Sustainability and Social Responsibility Boost Brand Recognition Brand Loyalty and Advocacy Sponsorship/Co-Marketing Value

Channel Metrics

The following table includes some of the top channel metrics that often align with marketing and loyalty objectives. Note that not all of these metrics can be sourced from the Punchh platform.

Email/SMS	Website	App	Social Media	Physical
Open Rate Click-Through Rate Retention Rate Revenue Attribution Conversion Rate Bounce Rate Subscriber Growth Time Spent Viewing	Traffic/Visits Time on Site Repeat Visits New Visits Bounce Rate Conversion Rate	Downloads/Installs Active Users Retention Rate Session Length Session Frequency App Ratings Customer Segmentation Conversion Rate	Engagement Reach/Impressions Conversion Rate Retention Follower Growth Click-Through Rate	Visits Repeat Visits Conversion Rate Engagement

Experience Flows - Closed Community

General Key Component Summary

The following key component summary is applicable to all closed community flows. These flows are used to deliver unique game URLs to existing loyalty members, allowing the rewards to be automatically added to the player's loyalty account in real time. Refer to each flow for their unique components.

	Trigger	Engage	Reward
Punchh Platform	Guest behavior or loyalty event (item purchase, lapsing X days, checkin, etc.)	Prizing/rewards for games (points, rewards, offers, etc.) Launch of HTML5 game mechanic URL via Punchh or third-party messaging	API writeback based on win level or score/performance and player identifier
PAR Games	URL deployment options: Requested URL Dynamic Tokens (JWT)	Build out a game Prize scheduling (Timed, Odds, Combination) Play/Win Control (daily, weekly, campaign) Control messaging	API writeback trigger based on game play Fulfillment form Email and/or text delivery

Flow 1: Game of Chance

The Game of Chance is the most used flow for closed communities. This flow focuses on quick game plays and results. It consists of a trigger, game of chance, rewards, and reward fulfillment. A trigger is any event that tells the PAR Games system to create and send a game URL.

Game of Chance

Top Use Cases

Customer Retention Enhance Customer Engagement Customer Behavior Modification Surprise and Delight Reward Loyalty/Earn Clear Inventory/Points Create Buzz	Increase Purchase/Sales Increase Average Order Value Drive Website Traffic Drive Return Website Traffic Drive App Downloads Drive App Repeat Usage Reduce Churn Rate Customer Re-Activation	Brand Loyalty and Advocacy Differentiation from Competitors Increase/Raise Awareness Customer Feedback/Reviews Partnership and Collaboration

Key Component Summary - Unique Elements

	Engage	Reward
Punchh Platform		API writeback based on win level and player identifier.
PAR Games	Build out a chance game (Wheel, Scratcher, Slot, Instant Win, Quick Play)

Flow 2: Game of Skill

The Game of Skill is the second most used flow for closed communities. The flow focuses on interactive game play and engagement. It consists of a trigger, game of skill, rewards based on performance, and reward fulfillment.

Game of Skill

Top Use Cases

Customer Retention Enhance Customer Engagement Surprise and Delight Reward Loyalty/Earn Educate Customers Create Buzz	Drive Website Traffic Drive Return Website Traffic Drive App Repeat Usage Reduce Churn Rate Customer Re-Activation	Differentiation from Competitors Increase/Raise Awareness Partnership and Collaboration Boost Brand Recognition Sponsorship/Co-Marketing Value

Key Component Summary - Unique Elements

	Engage	Reward
Punchh Platform	Skill threshold for rewards	API writeback based on score/performance and player identifier.
PAR Games	Build out a skill game (Puzzle, Avoid, WordFury, Memory, Match)

Flow 3: Game of Chance + Skill

The Game of Skill + Chance flow focuses on high engagement. It consists of a trigger, game of skill, performance metric, game of chance, rewards, and reward fulfillment.

Game of Chance + Skill

Top Use Cases

Customer Retention Enhance Customer Engagement Customer Behavior Modification Surprise and Delight Reward Loyalty/Earn Educate Customers Create Buzz	Increase Purchase/Sales Drive Website Traffic Drive Return Website Traffic Drive App Repeat Usage Reduce Churn Rate Customer Re-Activation	Brand Loyalty and Advocacy Differentiation from Competitors Increase/Raise Awareness Partnership and Collaboration Boost Brand Recognition Sponsorship/Co-Marketing Value

Key Component Summary - Unique Elements

	Engage	Reward
Punchh Platform	Skill thresholds for chance Optional: API writeback on skill results	API writeback based on win level and player identifier.
PAR Games	Build out a chance game (Wheel, Scratcher, Slot, Instant Win, Quick Play) Build out a skill game (Puzzle, Avoid, WordFury, Memory, Match)

Flow 4: Data Collection Mechanics + Chance

The Data Collection Mechanics + Chance flow focuses on collecting zero-party (voluntarily provided by users) and first-party (collected via web activity) data using PAR Games. It consists of a trigger, collection mechanic, game of chance, rewards, and reward fulfillment.

Data Collection Mechanics + Chance

Top Use Cases

Enhance Customer Engagement Data Collection and Insights Event and Experience Creation	Increase in Customer Lifetime Value Upsell and Cross-Sell Reduce Customer Acquisition Costs	Customer Satisfaction Improvement Loyalty Metric Improvement Customer Segmentation

Key Component Summary - Unique Elements

	Engage	Reward
Punchh Platform	Data points and/or information to collect API writeback based on information collected and player identifier.	API writeback based on win level and player identifier.
PAR Games	Build out a collection game (Form, Poll, Quiz, Puzzle, SwipeIt) Build out a chance game (Wheel, Scratcher, Slot, Instant Win, Quick Play)

Flow 5: Games + Collect and Win + Reward

The Game of Skill + Collect and Win flow focuses on improving return rates and rewarding based on consistent engagement. It consists of a trigger, games, collect and win, rewards, and reward fulfillment.

Games + Collect and Win + Reward

Top Use Cases

Customer Retention Enhance Customer Engagement Customer Behavior Modification Educate Customers Create Buzz	Increase in Customer Lifetime Value Drive Website Traffic Drive Return Website Traffic Drive App Repeat Usage Reduce Churn Rate Customer Re-Activation	Brand Loyalty and Advocacy Differentiation from Competitors Increase/Raise Awareness Partnership and Collaboration Sustainability and Social Responsibility Boost Brand Recognition Sponsorship/Co-Marketing Value

Key Component Summary - Unique Elements

	Engage	Reward
Punchh Platform	Non-game activities required to collect pieces.	API writeback based on win level and player identifier.
PAR Games	Build out games that are required to collect pieces. Build out collect and win game board. Collection APIs

Experience Flows - Open Community

General Key Component Summary

The following key component summary is applicable to all open community flows. These flows are used to deliver a generic game URL to non-loyalty users, either to drive loyalty acquisition or to allow both loyalty and non-loyalty users to play the game and earn prizes. Note that automatic, real-time rewards may not be possible with these flows. Refer to each flow for their unique components.

	Trigger	Engage	Reward
Punchh Platform	Key information required from a consumer to play.	Prizing/rewards for games (points, rewards, offers, etc.) Launch of HTML5 game mechanic URL via Punchh or third-party messaging	API writeback based on win level and player identifier
PAR Games	A digital form collecting key information and unique identifier. URL deployment: Direct URL Type of deployment: Form and display Form and SMS delivery Form and email delivery	Registration form Build out a game Prize Scheduling (Timed, Odds, Combination) Play/Win Control (daily, weekly, campaign) Control messaging	Fulfillment form Email and/or text delivery

Flow 6: Game of Chance

The Game of Chance is the most used flow for open communities. The flow focuses on quick interactions. It consists of a form, game of chance, and reward fulfillment.

Game of Chance

Top Use Cases

Enhance Customer Engagement Data Collection and Insights Social Media Growth/Advocacy Event and Experience Creation Acquire New Customers/Members	Upsell and Cross-Sell Increase Purchase/Sales Reduce Customer Acquisition Costs Drive App Downloads	Increase/Raise Awareness Customer Feedback/Reviews Boost Brand Recognition Sponsorship/Co-Marketing Value

Key Component Summary

Build out a chance game (Wheel, Scratcher, Slot, Instant Win, Quick Play)

	Engage
Punchh Platform
PAR Games	Prize Scheduling (Timed, Odds, Combination)

Flow 7: Game of Skill + Chance

The Game of Skill + Chance is the second most used flow for open communities. This flow focuses on increased engagement time. It consists of a form, game of skill, performance metric, game of chance, rewards, and reward fulfillment.

Game of Skill + Chance

Top Use Cases

Enhance Customer Engagement Customer Behavior Modification	Drive Website Traffic Drive App Downloads	Brand Loyalty and Advocacy Differentiation from Competitors Increase/Raise Awareness Sponsorship/Co-Marketing Value

Key Component Summary - Unique Elements

	Engage
Punchh Platform	Skill thresholds for chance
PAR Games	Build out a chance game (Wheel, Scratcher, Slot, Instant Win, Quick Play) Build out a skill game (Puzzle, Avoid, WordFury, Memory, Match)