Coupon Usage Location Options

Unlock in App

Definition
Coupons unlocked in the mobile app require customers to download the brand’s app and sign up for loyalty. The coupon becomes available only after the guest logs in and unlocks it.

Key Characteristics

• Limited to loyalty members
• Requires app download and account creation
• Enables strong attribution and customer‑level tracking

Primary Use Cases

• Loyalty acquisition and conversion
• Driving mobile app downloads
• Increasing mobile and digital ordering engagement

Directly at POS (Including Online Checkout)

Definition
Coupons redeemed directly at the POS can be used without unlocking them in the mobile app. Guests may present a text code or QR code in‑store, or enter the code directly during online checkout.

Key Characteristics

• Available to both loyalty and non‑loyalty guests (depending on distribution)
• No requirement to download the app
• Limited visibility into exactly who redeemed the offer

Primary Use Cases

• Broad promotions and product awareness
• Seasonal or new product launches
• Upsell offers (e.g., “Free Dessert with Entree Purchase”)
• Removing friction during redemption

Coupon Code Generation Options

Pre‑Generated Coupons

Definition
Pre‑generated coupons are created in bulk ahead of time (e.g., 5,000 unique codes). Once distributed, each code can only be redeemed as configured.

Key Characteristics

• Strong budget control (brands know the maximum possible cost upfront)
• Can be printed or distributed digitally
• Risk of loss or misuse (lost flyers, discarded receipts, or code hoarding)

Primary Use Cases

• Physical distribution (events, mailers, table tents)
• Campaigns with strict cost limitations
• Offline or high‑traffic environments

Dynamically Generated Coupons

Definition
Dynamically generated coupons are created in real time when a guest opens an email, receives a notification, or views a digital message. Each guest receives a unique code tied to their account or email.

Key Characteristics

• Limited to loyalty and/or eClub members
• No printing or physical distribution costs
• Lower risk of multiple redemptions by the same guest
• Supports personalization and targeting

Primary Use Cases

• Email, push, and SMS campaigns
• Loyalty and eClub offers
• Targeted and segmented promotions

Coupon Campaign Combinations

Combination	Output	Guest Experience	Use Case
Unlock in App + Pre‑Generated	A static coupon code that becomes available only after the guest downloads the app and signs up for loyalty.	Guest downloads the app Creates or logs into a loyalty account Unlocks the offer inside the app Redeems in‑app or at checkout	Driving app downloads and loyalty sign‑ups Measuring which menu items justify acquisition spend Strong conversion campaigns with controlled costs
Unlock in App + Dynamic Generation	A uniquely generated coupon code created when a loyalty guest receives a push notification, email, or in‑app message*. *Sent to guest via a Mass Notification Campaign.	Guest receives a targeted notification Coupon code generates automatically upon viewing Offer is available directly in the app	Converting eClub members into full loyalty members Encouraging mobile ordering and app engagement Ongoing engagement campaigns for existing loyalty users
Directly at POS + Pre‑Generated	A static coupon code (printed or digital) that must be presented at checkout or entered online.	Guest receives a physical or digital coupon Must bring or remember the code to redeem If the code is lost, the offer cannot be redeemed	Festivals, sporting events, or street‑level promotions Low‑commitment brand introduction Broad reach without forcing loyalty or app adoption
Directly at POS + Dynamic Generation	A unique coupon code and/or QR code dynamically displayed in an email or digital message*. *Sent to guest via a Mass Notification Campaign.	Guest receives an email (or message) with a unique code and QR code Guest shows the email or QR code to a cashier or Enters the code directly during online checkout No app download required	eClub‑only or loyalty‑targeted campaigns Holidays or competitive moments where friction must be minimal Rewarding loyalty without requiring mobile app usage Growing eClub membership (e.g., “Provide your email to receive this reward”)

Distribution

Best distributed with mass notification campaigns:

• Unlock in App + Dynamic Generation
• Directly at POS + Dynamic Generation

Best distributed with messaging partners OR printing each out physicallly out:

• Unlock in App + Pre‑Generated Coupons
• Directly at POS + Pre‑Generated Coupons

Configuration fields

• Number of guests: This field must be set to 0 (unlimited). This is due to how the Mass Notification campaigns are configured, which are used to distribute these types of coupon codes.

• Use(s) per guest: Choose the number of times the same customer can redeem a coupon code.

• Campaign Based Throttling sets a limit on how many coupons from this specific campaign may be redeemed by a single guest. This prevents one guest from stacking up many coupons on a single account (regardless of how many they're allowed to use).
  

• If you set Use(s) Per Guest (above) at more than 1, you can then set how often a guest may redeem another coupon code. Click the Usage Throttling drop-down to choose the amount of time that must pass before a guest can redeem another code.
  

• Download coupon URL shows the coupon URL created for this campaign.

• Choose your Gift Type between Gift Points or Gift Redeemable.

  • Gift Point: Enter the amount of points/punches to gift the guest.
  
  • Gift Redeemable: Select the redeemable you want to associate with this offer.
  

• In the Gift Reason field, add a short message describing the type/purpose of this gift-giving campaign.
  This description will be visible to guests in the Account History section of their app.

• Click Once per Device? to make sure that only one gift/reward is given per device, to avoid fraud.

• Enter a value in the Expiry Days field to set the number of days a coupon remains valid after it has been generated. This expiration date ignores any End Date you may have set for the campaign.
  This expiration countdown begins as soon as the coupon has been generated by the guest.
  

• POS Coupon Message: Enter the message that will display on the POS when the coupon is scanned.

Messaging Configuration

The message fields within the coupon campaign configure the message that will be sent to guests AFTER they have redeemed the coupon. Typically used as a confirmation or thank‑you message. 

Add messaging for each of the notification types you want to send. Refer to Campaign Message Options for full details.

Configuration fields

• Number of guests: Choose the total number of coupon codes that will be generated you must specify a value of 1 or more. Do not use commas in the number value, else it will be regarded as a decimal point. For example, 10,000 will be received as 10 coupons. Instead, use "10000" without commas.

• Use(s) per guest: Choose the number of times the same customer can redeem a coupon code.

• Campaign Based Throttling sets a limit on how many coupons from this specific campaign may be redeemed by a single guest. This prevents one guest from stacking up many coupons on a single account (regardless of how many they're allowed to use).
  

• If you set Use(s) Per Guest (above) at more than 1, you can then set how often a guest may redeem another coupon code. Click the Usage Throttling drop-down to choose the amount of time that must pass before a guest can redeem another code.
  

• Choose your Gift Type between Gift Points or Gift Redeemable.

  • Gift Point: Enter the amount of points/punches to gift the guest.
  
  • Gift Redeemable: Select the redeemable you want to associate with this offer.
  

• In the Gift Reason field, add a short message describing the type/purpose of this gift-giving campaign.
  This description will be visible to guests in the Account History section of their app.

• Click Once per Device? to make sure that only one gift/reward is given per device, to avoid fraud.

• Enter a value in the Expiry Days field to set the number of days a coupon remains valid after it has been generated. This expiration date ignores any End Date you may have set for the campaign.
  This expiration countdown begins as soon as the coupon has been generated by the guest.
  

• POS Coupon Message: Enter the message that will display on the POS when the coupon is scanned.

Messaging Configuration

The message fields within the coupon campaign configure the message that will be sent to guests AFTER they have redeemed the coupon. Typically used as a confirmation or thank‑you message. 

Add messaging for each of the notification types you want to send. Refer to Campaign Message Options for full details.

Configuration fields

• Number of guests: This field must be set to 0 (unlimited). This is due to how the Mass Notification campaigns are configured, which are used to distribute these types of coupon codes.

• Use(s) per guest: Choose the number of times the same customer can redeem a coupon code.

• If you set Use(s) Per Guest (above) at more than 1, you can then set how often a guest may redeem another coupon code. Click the Usage Throttling drop-down to choose the amount of time that must pass before a guest can redeem another code.
  

• Download coupon URL shows the coupon URL created for this campaign.

• Choose your Gift Type between $ OFF or % OFF.

  • If $ OFF, enter the Amount Discount.
  • If % OFF, enter the Percent Discount.

• Enter a value in the Expiry Days field to set the number of days a coupon remains valid after it has been generated. This expiration date ignores any End Date you may have set for the campaign.
  This expiration countdown begins as soon as the coupon has been generated by the guest.
  

• POS Coupon Message: Enter the message that will display on the POS when the coupon is scanned.

• Short/Standard Prompt: Enter the text to appear either at the gas pump (short) and/or cashier terminal (standard) to prompt the customer to redeem their reward, as applicable.

• Locations: Because your codes require interaction with a POS, you can specify the store(s) where your codes will be redeemable. Use the Location drop-down to choose a location/location group.

  • Leaving this unspecified means your codes will be redeemable at all locations.

• Qualification: Select from your Qualification Criteria to set the conditions a guest must meet before they can redeem the receipt.

  • For example: If the coupon is for $5 off any appetizer, your qualification criteria needs to require that an appetizer be present on the guest's receipt to be triggered.

Configuration Fields

• Number of guests: Choose the total number of coupon codes that will be generated you must specify a value of 1 or more. Do not use commas in the number value, else it will be regarded as a decimal point. For example, 10,000 will be received as 10 coupons. Instead, use "10000" without commas.
• Use(s) per guest: Choose the number of times the same customer can redeem a coupon code.
• Number of guests: Choose the limit for the Number of guests who can redeem the coupon code. You can set this value to 0, which means that an unlimited number of codes will be generated as guests open their emails. Do not use commas in the number value.
• Use(s) per guest: Choose the number of times the same customer can redeem a coupon code.
• If you set Use(s) Per Guest (above) at more than 1, you can then set how often a guest may redeem another coupon code. Click the Usage Throttling drop-down to choose the amount of time that must pass before a guest can redeem another code.
  
• Choose your Gift Type between $ OFF or % OFF.
  • If $ OFF, enter the Amount Discount.
  • If % OFF, enter the Percent Discount.
• Enter a value in the Expiry Days field to set the number of days a coupon remains valid after it has been generated. This expiration date ignores any End Date you may have set for the campaign.
  This expiration countdown begins as soon as the coupon has been generated by the guest.
  
• POS Coupon Message: Enter the message that will display on the POS when the coupon is scanned.
• Short/Standard Prompt: Enter the text to appear either at the gas pump (short) and/or cashier terminal (standard) to prompt the customer to redeem their reward, as applicable.
• Locations: Because your codes require interaction with a POS, you can specify the store(s) where your codes will be redeemable. Use the Location drop-down to choose a location/location group.
  • Leaving this unspecified means your codes will be redeemable at all locations.
• Qualification: Select from your Qualification Criteria to set the conditions a guest must meet before they can redeem the receipt.
  • For example: If the coupon is for $5 off any appetizer, your qualification criteria needs to require that an appetizer be present on the guest's receipt to be triggered.