Punchh Program Types
This article was previously titled "Punchh Offers and Program Types." Refer to Offers: Overview for details about Punchh Offers.
Loyalty Program Types
The Loyalty program type of your business determines the basic mechanism for how guests earn loyalty points through Punchh and how those points convert to offers.
Guests earn points whenever they check in to your business by completing a transaction. This is true for all program types. What changes is how those points translate to offers. For example, do the points earned by guests allow unlocking rewards at different point thresholds, or do the points convert to specific dollar amounts that can be applied to future transactions? The answer to this type of question depends on the Punchh program type your business has selected.
| Loyalty Program Type | Description | Offers Available |
|---|---|---|
| Points Unlock Redeemables | Guests choose which redeemables to spend their points on. For example, your business may provide three redeemables: one at 30 points, one at 50 points, and one at 100 points. The guest accumulates points at each check-in and chooses when and how to spend those points to unlock specific redeemables. When a guest unlocks a redeemable, the points are deducted from the guest's account. | Redeemables / Rewards / Deals / Coupons / Promos / Fuel discount as rate rollback QC / Derived rewards |
| Points Convert to Rewards | Guests automatically unlock rewards at predefined point thresholds. For example, your business may provide three reward thresholds: one at 30 points, one at 50 points, and one at 100 points. When a guest reaches 30 points, the first reward is offered to the guest automatically. The points do not deduct, and when the guest reaches 50 points, the next reward is made available to the guest, and so on. | Rewards / Banked rewards / Deals / Coupons / Promos / Fuel discount as rate rollback QC / Derived rewards |
| Points Convert to Currency | Guest points are converted to a currency value on the guest account. For example, every 10 points earned by the guest might translate into $1 worth of banked currency. The guest continues to earn more currency as the guest earns more points, and can choose when and how much banked currency to spend during any given transaction. | Banked currency / Rewards / Deals / Coupons / Promos / Fuel discount as rate rollback QC / Derived rewards |
| Visit-based | Guest points are based on the number of visits. A certain number of visits earns the guest a redeemable card, which represents a redeemable that your business has configured. | Redeemable card redemption / Rewards / Deals / Coupons / Promos / Fuel discount as rate rollback QC / Derived rewards |