Marketing Campaigns

Marketing campaigns are a mechanism to track total sales relative to a specific marking initiative. Orders can become associated with a marketing campaign through a discount applied, promotion applied, or query string parameter passed to the Customer Portal. To create a new marketing campaign, click Add. To edit an existing one, click its name in the list.

Edit Marketing Campaign dialog with Name, Id, Active checkbox, and Cost fields
  • Name: Name of the marketing campaign.
  • Id: System generated identifier that can be used in the Customer Portal URL for associating online orders with the marketing campaign.
  • Active: Marketing campaign can be associated with orders.
  • Cost: Total cost of the marketing campaign, used for calculating ROI in related reports.