Tracking Mobile Conversions of Your Facebook Ads
Your app comes with the Facebook SDK integrated that allows you to track the conversion of your Facebook Ads.
Setup
If you do not yet have access to your Facebook application, send your Facebook username & user ID to your Account Manager or open a ticket through one of our open a ticket. We will invite you as an Administrator to your Facebook application.
Once you receive the confirmation that you have been invited to the app, visit Facebook for Developers - Requests to accept the invite.
Once you have accepted the invite, you need to add the Facebook application to your Business Manager account on which you are also running your Ad Campaigns.
To add the Facebook app to your Business Manager account:
- Visit Facebook for Developers - Apps and make a note of your App ID. You will need it in a moment.
- Visit Facebook Business and click on Business Settings
- Navigate to Apps
- Click on Add -> Connect an App ID and enter your App ID
- Click on Add App. Since you are an Administrator of the app, your request should be automatically approved.
You'll see your app's events coming in in the Events Manager.
Standard Events
The following Facebook standard conversion events are tracked by the Mobile app. All events besides Activate App & App Installs are tracked from v3.7.4.
| Event | Description |
|---|---|
| Activate App | Whenever an app session is started. |
| App Installs | When an app is installed & opened for the first time. Best suited to track the performance of App Install campaigns. |
| Add to Cart | When a user successfully adds a discount, combo or item to their cart. |
| Add Payment Info | When a user successfully adds a payment method to their account. |
| Complete Registration | When a user successfully creates an account. |
| Initiate Checkout | When a user opens the Order summary screen. |
| Purchase | When a user successfully places an order. |
Custom Events
The Mobile app also tracks custom events to Facebook for actions that are taken by a user in the app. A list of all custom events can be found here.
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