Attentive Use Case: Collecting SMS Opt-ins Via Brand App Loyalty Sign-ups
With Punchh + Attentive, you can acquire SMS Opt-ins through your brand's loyalty app. This functionality allows guests to seamlessly opt into SMS while they sign up for a loyalty account.
Guests must opt-in twice (as described below) to receive SMS marketing. A mobile app update through Punchh or a third-party app provider is required when integrating with Attentive.
Sign-up Flow with SMS Opt-in
- The guest selects Sign Up via your brand's loyalty app.
- As they fill out their sign-up details, Attentive's SMS opt-in option is available to check, e.g. "Sign up for SMS and get extra rewards!"
- The guest then receives an SMS requiring them to reply Y (yes) to subscribe to recurring automated marketing alerts.
- After the guest replies, they receive a confirmation message (and maybe an extra reward!).
- The SMS Opt-in data is stored in both Attentive and Punchh.